Curiosity - in re: ice bucket challenge

This initiative has set the bar really high for other non-profits. If they try to copy the Ice Bucket Challenge directly, donors will likely see it as copycat and be turned off. But at the same time, they do need to come up with ideas that are exciting yet effective. A non-profit I'm involved with has already started doing the pie in the face challenge. I just see it as being reactive. Non-profits need to take the time to be creative and come up with new ideas to get their message across.
 
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