Social Media Nov 7

robinsnest said:
ah but can they tell if I have the show on for background noise?? every couple of hours it asks me are you still watching??
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Depending on how you watch, yes. They can tell if you pause and restart, if you hit the remote, etc. On a computer, it can tell if you switch tabs and have it on in the background. The system can infer from other inputs whether it likely has your attention. It asks you if you’re still watching because it doesn’t detect any of that activity from you.

Steaming data is more accurate than ratings, and Nielsen even uses similar methods where shows are streamed in addition to traditional sampling to improve accuracy. Ratings are an estimate. Viewer data on a steaming platform is a precise number of who started and completed viewing. No one can tell if your eyeballs were on the screen…although it could on a mobile device if the rules allowed you to use the selfie camera to detect your face pointed at the screen.
 
How does it work if a person watches on TV then goes to computer to make sure things are correct when you do the summary?
Is person counted twice on certain days :)
 
It probably does count you as watching it twice since your account would show two separate viewings.
 
It’s on your account. It knows that you are who you are. They can keep two stats: discrete viewers and total viewings. The only tricky thing lost is if you have multiple viewers in one account and don’t have them set up as discrete users. However, there’s data they can correlate from the devices like a phone or tablet that belongs to a single person, a device labeled “kid’s room” vs “living room,” etc. This all represents more complete, not less complete data about viewing habits than traditional ratings. Before, NBC had much less idea (or no idea) who specifically was watching. Now they not only know that, but they know what else you watch on the platform.
 
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