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At one time, all the soaps used current music. But as times changed, it became outrageously expensive to use popular music on the soaps (or on TV and in movies).I loved that show and I appreciated that they paid to have current music on it.
Another World went off the air in 1999, right around the time changes in music usage started happening. I remember an old interview in SOD with someone who worked for Y&R. She said a big part of her job was searching through MySpace pages, looking for artists with music that would suit their specific scenes/needs. When she found artists/songs that would be suitable, she'd contact them to see if the show could use the music in exchange for the publicity, which was a win/win for the show and the artist, because it was just too expensive to use popular music, both current and old songs.
In order to re-run those old shows with music, a ton of red tape has to be cut through and a LOT of money has to change hands for the music to be used. I read that getting WKRP In Cincinnati released on DVD was a nightmare due to the copyrighted music, and that in many episodes, the songs were removed from the background or replaced with other songs.
Here's a clip of Donny and Marie Osmond on The Talk, when he surprised her on her 60th birthday. Alan, Wayne, Merrill and Jay were also there. Donny jokes about breaking into One Bad Apple, a song that was a huge hit for the brothers back in the day. Marie immediately cuts him off, saying they'd have to pay for it. (it happened another time Donny was on there; he started to sing Puppy Love and Julie Chen cut him off with "no, no, we can't afford that!" - and these are songs that were huge hits for Donny and his brothers).
Scroll to the 3:17 mark
No, there's no time limit. And if an actor has died, their estate/heirs have to give permission to use their images/scenes in most cases. The daughter of Robert Reed (Mike Brady from the Brady Bunch) has an iron fist with her dad's likeness, which is why his face is often omitted on Brady Bunch items now. (like this ornament for example)No idea if there is any sort of time limit on having to pay.
My uncle who died last year was a well-known journalist in his field. Since he named me executrix in his will and left everything to me, I now have to authorize all use of his past articles and give my permission to have any of his old work or interviews republished (since he was an independent journalist, not a staff writer for any publication or website). I had to retain a lawyer to handle all of those inquiries and the money paid for the usage.