Well, the rest of the country doesn't necessarily watch it all at the same time. Where I live, it comes on at 1 p.m. Central. When down in chicago last week, it comes on at noon, Central. Where you live, Jason, not too far from me, you actually see it 1/2 hr. earlier than me. LOL However, on East Coast....and I can get the NBC channel from there. And While it is 1 p.m. there, eastern time, it is noon here, central.
I really loved when I could record it as it was transmitted to Canada at 3 a.m. because I could watch it, no commercials, with breakfast, write it up, and have it posted by 9 a.m. at latest. That was years ago, with the big dish satellite. Alas, the Canadian stations scrambled their signal, so...here we are.
West coast......I know they get it at 1 p.m. But that is 3 p.m. Central, 4 p.m. east coast, so understand why the show won't post their videos until after the show ends there.
So, on twitter, it does seem the folks are posting from different areas. I can tell, after I have seen the show, put up the summary, that there are those just "seeing it now", so must be west coasters.